MTV anti-piracy ad sucks
Look at this pathetic ad from MTV against downloading illegally. The chasm between what the ad is saying and the worldview of the intended audience make it more or less useless. The comments on the linked page pour the appropriate level of scorn upon it.
Now there is nothing wrong with MTV speaking out on digitial entertainment piracy. In fact informed debate and education is very much part of the way forward for the content industires.
However this poor misguided ad makes them look thoroughly out of touch with their target demographic who probably look more like this (thanks Corbis) when listening to their illegally downloaded music……